The Broadway Hollywood, located at 1645 Vine Street, Los Angeles, California 90028, or better know as Hollywood & Vine, was immortalized as the crossroads of glamour and mystique, Today, it marks the location of a collection of chic loft residences refashioned within a celebrated historic and cultural monument.
Once a Broadway department store – the bygone California purveyor of trend-setting fashion – this Classical Revival landmark brings resort-inspired luxuries and residential sophistication back to the center of a revitalized Hollywood.
Luxurious upgrades, period details and evocative views compose the backdrop for creative living at The Broadway Hollywood. From the dramatic entry on Vine to the moonlit pool on the roof and in each loft in between, aesthetics and essentials seamlessly intersect. Helming the historic concrete and steel structure's transformation is Killefer Flammang Architects, Los Angeles' award-winning leader in adaptive reuse projects; Kelly Wearstler Interior Design (kwid), the internationally acclaimed creative force behind the local Viceroy and Avalon Hotels, imparts its luxe interior redesign vision.
At The Broadway Hollywood's doorstep, the granite-paved Walk of Fame leads to heralded destinations both classic and current. Stroll to the Pantages, American Cinemateque and Mann's Chinese on Hollywood, or the Arclight and Cinerama Dome on Sunset.
Meet up for martinis at a legendary watering hole or mojitos at a newly minted one. Shop flagship shops at Hollywood and Highland or tiny boutiques on Yucca. And the new Metro station at Hollywood and Argyle – the 21st Century update of Pacific Electric's mythic red line streetcars–is just one block east.
A ground-floor condominium at Hollywood Boulevard and Vine Street intended to house shops and restaurants has been sold to a San Diego real estate investor as the neighborhood around the famed Hollywood intersection attracts more growth.
HP Investors bought the 10,800-square-foot condo in the Broadway Lofts, a former department store turned residential building, from Beverly Hills investment firm Kennedy Wilson.
The anchor tenant of the condo is Katsuya, one of a chain of upscale sushi restaurants operated by SBE, a Los Angeles hospitality, real estate and entertainment company founded by nightclub impresario Sam Nazarian. The condo also has vacant spaces being marketed for lease, Kennedy Wilson's broker Lee Shapiro said. Terms of the sale were not disclosed.
Other new buildings around the intersection include the Redbury Hotel and a W Hotel complex that also has condos, apartments, shops and restaurants.
Work is underway nearby on former parking lots next to the Pantages Theater, where more than 500 apartments are being built in four buildings. The BLVD 6200 complex will have 74,000 square feet of retail space for shops and restaurants, and underground parking for 1,300 cars.
"The location is one of the most dynamic urban retail markets in Southern California," said Sumeet Parekh of HP Investors, "and perfectly meets our investment objectives of acquiring urban retail assets that are positioned for strong growth over the long-term."
Last month, the Los Angeles City Council approved a plan by New York-based developer Millennium Partners to build two skyscrapers and more than 1 million square feet of office, hotel and retail space on several vacant parking lots surrounding the iconic Capitol Records building.
The $664-million complex called Hollywood Millennium would be north of the intersection of Hollywood and Vine and include two towers that would be 35 and 39 stories tall.
Los Angeles Historical-Cultural Monument #664
In the tradition of all celluloid legends, The Broadway Hollywood's history is embroidered with big breaks, limelight-dimmed lulls, and triumphant comebacks. But unlike most fleeting starlets, this statuesque Classical Revival tower boasts a charismatic pedigree that transcends simple studs and stucco.
Designed by respected Los Angeles architect Frederick Rice Dorn, the original Renaissance style building is stylized with decorative Corinthian reliefs and columns supporting the upper level loggias. Along Hollywood Boulevard, classical mantelpieces tie the structure to a six-story 1938 International style addition by Parkinson & Parkinson, the designers of another retail grande dame, Bullocks Wilshire.
1645 North Vine was born in 1927 as the B.H. Dyas Specialty Emporium, one of the city's first department stores. In 1931, the building joined Arthur Letts' retail chain and was rechristened The Broadway Hollywood. A storied haunt of the famous and the fashionable, the influential West Coast retailer allegedly introduced women's slacks at its Vine Street location years before New York tastemakers adopted the look for the fairer sex; a top floor activity room provided a stylish play pen for the under age set while parents shopped below. Hollywood lore also holds that the building appeared in the Charlie Chaplin epic Modern Times.
Some sixty years after Hollywood Boulevard's first commercial heyday, the Broadway department store closed its doors to shoppers and embarked on a quiet two-decade stint providing space for urban music stations KACE and KRTO, Capitol Records satellite offices, and exteriors for the Harrison Ford crime feature Hollywood Homicide.
Today, over eighty years since the building's debut, The Broadway Hollywood has been reborn as a major star on Hollywood's "Walk of Fame.".